- HIGH END TIMES
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- $500K A Year w/ No Fans or Promo
Meet the most profitable musician you’ve never heard of.
He earns $500k a year from streaming royalties.
All with no brand, audience, or marketing.
But the craziest part?
He’s uploaded over 25,000 tracks and he only works a few hours a week.
No team. No hype. Just a piano and a system.
This is Lars Tiger, a Norwegian music producer.
Out here grinning like he figured something out…
Here’s how he did it...
Quick backstory:
Lars grew up on a farm in Norway.
He built his first music studio in his great-grandmother’s house without telling his parents because he was afraid they would say no.
A jazz pianist turned engineer, turned manager, turned label owner...
He wore every hat in the music industry for over 30 years.
As the years progressed he began to realize that it was getting harder than ever to cut through all the noise.
Being a musician today is brutal.
Everyone’s fighting for scraps of attention.
So after decades of polishing songs and spending months on each release, he asked the question most musicians never do:
What if I did the opposite?
So he locked in on 3 things:
Make music daily
Release quickly without fear
Let the data guide the next move
Focused and ready
This was late 2019.
He became the first guy (maybe ever) to mass-upload thousands of chill piano songs anonymously...just to see what the algorithm would do.
And it worked.
Here's what he did...
He sat down at the piano, improvised 40 tracks per session, threw on reverb, and uploaded them.
No brand. No social. No promo. Just songs.
A LOT of songs...
By the time the catalog hit 25,000 tracks, the numbers were pretty insane:
$500K a year in royalties
Predictable, stable income
Total lifestyle freedom
And the best part?
His "work week" is shorter than most Netflix binges.
This man is living the life.
Tickling the ivories whenever he wants out of his studio in the South of France.
And sure...
Piano improv isn't as technical as producing a 40 track vocal pop hit, but the strategy is what matters here...
Lars living that good life
It’s a middle finger to perfectionism.
It’s proof that quantity > quality.
Because quantity becomes quality over time.
And it’s a reminder that...
You don’t need permission
You don’t need a label
You don’t need to go viral
You just need to ship and stack the reps.
Let the feedback guide the strategy.
And give the future time to catch up.
And look I get it...
Most of us aren't going to pump out thousands of tracks...
But most of us could stand to release more and obsess less.
Why?
Because each new track invites a little more "luck" into our life.
Lars story is a great reminder that if you want to get "lucky" more often...
You need to be in motion and increase your output.
It's also interesting because it's easy to complain about the algorithms and how they aren't working for us...
Yet Lars leaned into the algorithms and released faceless music with no marketing...
He didn’t fight for attention.
He created so much...that attention found him.
So don’t aim for perfect. Just publish.
Stop gatekeeping your own work.
How many songs, videos, or ideas are sitting on your hard drive right now?
I know I have more than I'd like to admit.
Brenmar
In case you missed it…
My latest single for streaming + free DJ download below ⬇️
Sound Bites 🔉
• Lars Tiger story in his own words.
BRENMAR REMIXES 🎶
ALL REMIXES ON BANDCAMP
ALL REMIXES ON SOUNDCLOUD
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