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- How To Get Lucky
Is luck just coincidence?
I don’t think so.
I believe you can create your own luck.
Let me show you how.
Morgan Housel is a great writer (read The Psychology of Money if you haven’t already) and he has this really simple concept I like when it comes to luck.
“The way to get luckier is to find what’s repeatable.”
Essentially, he believes that it's good to learn and use strategies and skills that have worked for others, but be careful not to copy exact situations or methods that worked only because of the era.
For example…
Since I’ve started making music again, I can’t help but think about my early Brenmar years.
I’m talking about 2010-2014.
That’s me in 2011 in NYC
When it comes to building buzz and getting my tracks heard in 2024…
My natural instinct is to replicate what I did in those early years to generate attention again.
But that’s not going to work.
Why?
Because it’s a different era.
Back then, Soundcloud was just beginning to buzz, blogs still ruled as gatekeepers of cool, and there was less competition for your attention.
Today, music blogs are dead, and SoundCloud is gasping for air.
And our attention?
Multibillion-dollar corporations with huge teams of engineers and data scientists are fighting for it on a daily basis and winning.
In other words…
Posting my music on SoundCloud and sending it to music critics and publicists is going to do diddly squat for me today.
This past decade, everything about getting discovered as a musician has changed except for one thing…
Social media continues to launch artists' careers.
Justin Bieber got discovered via Youtube back in 2007.
Most recently, Tyla blew up via Tik Tok.
Leveraging the algorithm has become the only reliable way to gain exposure and get your music heard today.
Any other method is less reliable and less relevant.
So let’s get back to increasing our luck…
Personally, when it comes to my music career, that means embracing video content and taking it just as seriously as the actual music.
Making good content, consistently for a long time will increase your luck.
But what is repeatable?
If the SoundCloud and blog era is over, what lessons from that time can still benefit me as a DJ and music producer today?
Remember, to get lucky…
We need to find what worked but is repeatable.
In my case, I believe it’s a lot of soft skills.
Things like:
•Grit
• Networking
• Perseverance
• Trend awareness
• Quantity of output
• Commitment to quality
By adopting these soft skills and observing how artists break through in 2024, I expect to increase the surface area of luck in my life.
Luck isn’t random.
You can’t anticipate what exactly will happen and when but you CAN set the stage to invite more luck into your life.
Focus on skills that have proven successful for you and others, but be mindful that times may have changed.
You got this.
My last three remixes are below, just in case you missed any of them over the past few weeks.
Thanks!
Brenmar
P.S. Do you want feedback from me on your remixes? Do you want to learn how to remix? Or improve your remixes? I’m thinking of putting something together for ya’ll if there’s enough interest.
Please respond to this email with REMIX if this sounds like something you might be interested in!
Sound Bites 🔉
This minimalist ambient sound mixer is free, works offline, and is super calming and fun to use.
The golden age of rap producer tags: HERE
These trainings used to cost hundreds and Jack Butcher is basically giving them away now. They changed how I look at creating & building online. You won’t be disappointed.
Tools & Resources ⚒️
REMIXES 🎶
Click to DL