How To Build Your Hit-Making Engine

One idea a day. That’s it.

A few years ago, I spent 4 months obsessing over 1 remix.

I tweaked the bassline god knows how many times.

Re-exported the mix weekly.

And swapped plugins like it was a full-time job.

When it finally dropped… crickets.

NOBODY cared.

I still think it’s a dope remix but I don’t know, it just didn’t resonate I guess.

(For my curious readers HERE is the remix)

I’ve had plenty of original productions go this same route.

Months of work and prep and then…not much.

Like this one, this one, and this one (I spent soooo much time on that last one it still makes me mad lol)

But this is where years of hindsight and experience come into play.

Because I’ve also had enough “hits” like this one, this one, or this one

To realize that music success wasn’t about talent, gear, or more time.

It was about volume and momentum.

In other words…

Quantity gave me options. Momentum told me where to double down.

Now, I keep a vault of 20–30 rough ideas and I only finish the ones that pull me in.

I’m working on a new DJ mix so I’m in heavy remix mode.

See here’s the thing…

The more ideas you have, the less pressure you put on each one.

The goal is to release a lot more music to increase the surface area of luck in your life because you never know which tracks will catch on.

Heck, some of my biggest songs are bootleg remixes I made in less than a week like this Rihanna BBHMM remix.

For anyone caught in the loop of over-editing and under-releasing…this was made for you.

It’s called The Daily Draft Club.

A 30-day music sprint hosted for music producers and DJs who want to:

  • Break creative blocks

  • Beat perfectionism

  • And stack 30+ musical ideas that can fuel months of releases

We start soon.

If you're curious, here’s the full breakdown.

Brenmar

P.S. I’ve never made an offer like this before (and who knows if I’ll do it again) but we already have a few members signed up ready to become musical idea machines. I’m excited! You in?

Sound Bites 🔉

The feeling is the secret. Feel it before you have it, and it is yours.

• Spotify’s A.I. DJ now takes requests. Just please don’t ask for Bad Bunny.

• My favorite A.I. prompt in awhile, this one f*cked me up in a good way:

"What are some hard truths you think I don’t know about myself, that if learned, will improve my life dramatically? Be honest and direct with me."

BRENMAR REMIXES 🎶