HIGH END TIMES
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The DJs are mad at me

The DJs are mad at me

Read Time: 3 Minutes

Brenmar
April 04, 2025

This post on Threads started it:

Original Post

They came out swinging…

Even deadmau5 got his trolling on…

What does this all mean?

It means I’m right lol…but for real…

It means there is still alpha in making quality content that showcases your personal brand and that most DJs don’t fully realize this yet (or they wouldn’t be talking shit).

That means more opportunity for those who create content.

The algorithms are now optimized to show your content to the people most likely to vibe with it.

This is a new Instagram. This isn’t the old Instagram from five years ago.

Followers matter less than before so it’s now possible for someone with a few hundred followers to go viral and reach new people. (I’ve done it myself on a couple of non-Brenmar accounts already)

And yet... I still get comments saying the best way to build your DJ brand in 2025 is to just network and play more gigs.

Does that work, yes.

Is it the best, most leveraged way to build your brand today?

Hell no.

If you’re trying to make better content more often, I’ve got something in the works that I think you’ll really like.

If that’s something you’re interested in, reply to this email and let me know. I might move it up in the queue.

But for now, my focus is on helping my wife with her content and driving attention to our newly remodeled short-term rental in Miami—it’s now live and open to brands and creators.

Also expect more newsletters, I took a little break but I’m back!

Brenmar