The New Game For DJs and Producers

Read Time: 3 Minutes

Brenmar
April 10, 2025

Most DJs and producers are still stuck in the old model:

Make music → hope someone notices → get gigs → repeat.

But the ones winning in 2025?

They’ve upgraded the model:

build skills → build systems → build ownership → repeat

They think like creators, coders, and founders.

Let’s break it down…

Creators tell stories and build trust at scale.

Show the process, not just the outcome.
Upcoming gig? Share the prep, the travel, the recovery.
New track? Share the inspiration, the artwork references, the production setup.
Turn one project into multiple pieces of content.
One track or DJ mix can become a reel, a carousel, a vlog, and a BTS clip. Squeeze everything you can out of it. Easy to understand, harder to do in practice but worth the effort.
Build your own distribution.
An email list (like this one here) is mine and makes me less dependent on the social platforms. In 2025, your email list is still your strongest direct-to-fan pipeline.

This is about working smarter, not harder. Automate, delegate, and organize.

Systemize your creative flow.
Use templates, tag samples, and organize project files if your a producer. For DJs, clean up your Serato and Rekordbox crates. That alone with make your DJ sets better.
Use modern tools.
Use Notion to organize your digital brand assets and ChatGPT to help you tighten up the brand and your messaging.
ChatGPT is also great for helping you schedule out a track or DJ mix roll out.
Turn tools into products.
Sample packs, drum racks, custom FX chains, etc…build tools you wish you had and then sell them to others who need the same thing.

Founders own their brand, product, and business.

Don’t just wait for gigs.
You need to be in proactive mode, not just reactive. Some ideas can include monthly edit packs via Patreon, proactive brand collabs, sample packs, and paid communities on Skool or Whop to name a few.
Test fast, iterate faster.
Founders take risk and try new things. They don’t all pan out but they listen to customer feedback and iterate on what works. You can do the same.
Build your audience early.
Distribution (aka marketing) for most businesses is the hardest part but also the most valuable. Without it, no one knows you exist. That’s why audience building is so important. It takes time but provides an amazing amount of future leverage.

Essentially…the future is leverage.

Creators build trust.

Coders build tools.

Founders build businesses.

Start building all three…and you’ll stop waiting for permission.

Brenmar

P.S. Want help building your creator/coder/founder stack?
Reply “Let’s go” and I’ll send over some tools I use.